Safaricom, work typically revolves around delivering innovative telecommunications solutions and providing exceptional customer service. Employees in various roles—from sales and marketing to technical support—strive to enhance customer experience by ensuring reliable network connectivity, supporting digital financial services through M-PESA, and promoting new products or campaigns.For example, marketing activations involve promoting Safaricom’s offerings directly to customers through events or specific campaigns, such as the Shine promotion. This requires an interactive approach to introduce new products and highlight the advantages of Safaricom’s network and services. Sales teams may engage with both individual and corporate clients, educating them on product features and ensuring they understand how Safaricom’s offerings can improve their connectivity and communication needs