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• Develop and implement a territory trade marketing plan which meets the objectives of the area trade marketing plan in the areas of brand, volume, merchandising and promotion.
• Ensure that the territory distribution objectives of brand availability, stock holding and stock rotation are achieved.
• Ensure that price is in line with the company strategy.
• Implement promotions, develop and execute merchandising programmes at POS with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the strategic brands.
• Provide market information and reports on performance of customers, brands and competition to ensure that the relevant marketing people are fully informed.
• Build loyalty by providing support to the trade through regular visits, accurate communication, problem solving, specialized advice and fair trade.
• Maintain accurate and relevant outlet information.
• To constantly monitor the achievement of yearly/cycle objectives through accurate reporting and feedback.
• Encourage adult consumers and retailers to buy EABL's brands and strengthen brand loyalty.
• Manage financial accounts, assigned assets and material to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible.