dianawangechi22

Managing stakeholder & partner relationships with 100+ clients in Kenya and Uganda, developing an organised network of stakeholders, increasing enrolment by up to 56%.
Managing recruitment & admissions pipeline from application to KYC document collection, reducing attrition rate by 18% while maintaining top communication with prospective leads.
Managing budget for the Kenya Marketing department,supporting operations and vendors on Netsuite.
Lead in legal regulation on data protection, compliance and copyright.
Designing market strategy: Understanding the customer, segmenting them, designing and executing an effective solution leading to the expansion of 3 campuses and increased market share.
Events Management and Pitching: Planning, presenting and executing marketing and recruitment events, expos, trade fairs around the country, increasing net enrolments by 56%.
Branding & Advertising: Collaborating on multiple creative briefs and copywriting for social media content, influencer campaigns, billboards across the country and outdoor initiatives achieving positive ROI on brand awareness. Tools used - Adobe, Canva.
Monitoring ROI on marketing initiatives digitally and Through-the-line and preparing reports on insights and performance.
Content Strategy & Design for the Find Your Nova Podcast, ensuring brand awareness across board.
Managing CRM (Salesforce) and data analysis of students from application to matriculation, with over 60% conversion.