Fridah Ngari
About Candidate
With over five years of dynamic experience in communication, digital marketing, and growth strategy, I have established myself as a transformative marketing leader, spearheading award-winning, data-driven campaigns and driving brand growth, lead generation, and customer acquisition for diverse organizations—from startups to multinational corporations. Passionate about technology, AI-driven marketing, and digital transformation, and equipped with a BA in Communication (specializing in Public Relations), I excel in performance marketing, SEO, SEM, PPC advertising, social media strategy, content marketing, e-commerce growth, and conversion rate optimization (CRO) within the private sector.
My expertise spans product photography, omnichannel marketing, B2B and B2C digital strategies, marketing automation, Google Ads, Google Analytics, CRM management, email marketing, influencer collaborations, UI/UX optimization, event and campaign management, and corporate social responsibility (CSR) oversight. I pride myself on data-driven decision-making, KPI tracking, and meticulous attention to detail, turning underperforming brands into high-engagement, revenue-generating powerhouses through strategic positioning and targeted marketing funnels.
As a key driver behind projects like Amex Auto Parts’ e-commerce platform and the Twyford Vosa app where I successfully increased user adoption from 44% to 98% ,I have optimized marketing budgets, automated processes, and streamlined digital ecosystems to maximize ROI. I continue to navigate competitive landscapes, leveraging AI-powered analytics and MarTech solutions to achieve brand excellence, customer retention, and sustainable growth.
