KEN MUTUA
About Candidate
I am a highly skilled individual with years of experience in the automotive industry, specializing in Parts,
tires, lubes and Batteries Business Development (field sales, counter sales, customer service and
marketing). I have extensive knowledge of automotive parts sales, marketing to generate revenue, drive
business growth, and maintain productivity while putting emphasis on quality output to achieve set sales
targets. I have successfully performed roles like identifying new customers to enhance business growth,
conducting customer follow ups, marketing both online, events, motor shows, and field work, participating in
reordering process, explaining to clients the advantages of OEM over alternative parts, solving customer
complaints and implementing industry standards.
Location
Education
I studied Economics and Sociology at the University of Nairobi, a combination that gave me both analytical and human-centered skills. Economics sharpened my ability to understand markets, pricing, and financial decision-making, while Sociology deepened my insight into consumer behavior and social dynamics. Together, these disciplines provide a strong foundation for business development and sales, particularly in the automotive parts industry, where success depends on balancing market analysis with customer relationships and cultural awareness
With my CPA (Certified Public Accountant), I adds a strong financial and accounting dimension to my profile. Alongside with Economics and Sociology degree from the University of Nairobi, CPA training equips me with advanced skills in auditing, taxation, financial reporting, and compliance. This combination means I not only understand markets and consumer behavior but can also manage financial systems with precision. In the context of business development and automotive parts sales, CPA knowledge strengthens my ability to evaluate profitability, ensure regulatory compliance, and build financially sound growth strategies — making me a well-rounded professional who bridges market insight with financial expertise
Work & Experience
Duties and Responsibilities • Coordinate the operations of the parts department and to ensure timely delivery of parts to customer at all times, achievement of parts sales targets, compliance with CMK parts SOPs, as well as effective team management. • Active in field work to meet new customers while also searching for new markets and to understand the market dynamics for proper sales strategizing • Achieve set sales targets and increase overall market share of the assigned parts portfolio. • Brand positioning and sales promotion through intelligent market assessment e.g., market activities like campaigns, events, Product activation. etc • Product retail price positioning studies; countermeasure proposals for brand positioning in the market. • Monitor the performance of the parts representatives/ counter sales against sales targets to ensure performance gaps are identified and addressed in a timely manner. • Develop and enhance an effective supply route to market. • Develop new business strategies for customer acquisition. • Identify growth opportunity areas and business dealers to strengthen our business. • Review and document market research and intelligence feedback • Protect and develop the existing dealers and clients through continuous relationship building. • Regular and constant monitoring, analysis & evaluation of competitor activity • Debt and account management and ensuring credit management. • Problem resolution – technical, warranty, customer complaints • Handle all customer feedback with root cause analysis. • Customer database management Customer retention strategies through developing the existing customer base. • Continuous relationship building and customer satisfaction initiatives. • Provide accurate and timely reports as required by the line Management and company policy. • Gather market intelligence reports and share with management team
Duties and Responsibilities • Active in field work to meet new customers while also searching for new markets and to understand the market dynamics for proper sales strategizing • Prepare quotations and invoicing in a timely manner while following the company guidelines • Follow up on leads from new customers, referrals, and existing clients up to completion to increase sales • Participating in parts reordering process to ensure availability of sufficient stock and the best specification for the customer needs and the market • Advice the customer on the importance of purchasing original parts, OEM over aftermarket parts for warrant basis and better performance • Maintain regular contact with customers to enhance repeat business and get new referrals • Constantly updating the customer database to ensure proper data management • Customer retention strategies by enhancing relationship with customers through follow ups, and customer satisfaction initiatives • Preparation of sales reports and customer feedback (weekly, monthly and annually) for strategizing and plan analysis • Conduct surveys to get feedback from the market on areas that need improvement or parts most preferred so as to ensure they are ordered on time • Customer account management and following up for payments • Participate in promotions and parts sale shows and trainings to ensure clients have proper understanding of the parts, OEM and alternative parts they would like to purchase
Duties and Responsibilities • Diagnosing the vehicle and checking the vehicle history for better understanding of the problem • Consult with mechanics about necessary repairs and possible alternatives to expense work • Provide customers with in-depth information about available OEM (original equipment manufacturer) and aftermarket part options • Answer questions about service outcome (after consulting with mechanic if necessary) • Advise customers about warranty protections and potential cost savings • Help customers decide between trading in a vehicle and fixing it through our shop • Manage and oversee the service centre’s workflow and service scheduling • Monitor the progress of servicing the vehicle and keeping the client updated • Call customers to inform them of changes in service or to let them know their vehicle is ready for pick-up • Developing estimates by costing materials, supplies, and labour; calculating customer's payment, including deductibles and then invoicing when the vehicle is ready for collection. • Maintaining customer rapport by explaining estimates and expected return of vehicle for service/repairs; obtaining customer's approval of estimates; obtaining and providing contact telephone numbers; answering questions and concerns; arranging towing and temporary transportation. • Participating in new vehicle handover process • Maintaining automotive records by recording problems and corrective actions planned. Workshop Management • Ensure Environment, Health and Safety best practices in the workshop. • Preparation of Management reports • Provision of advisory services to the workshop team • Monitor staff performance and attendance • General resolution of problems. • Staff training, technical advice and participate in the recruitment process of workshop employees.
