Marketing Manager – East Africa
Job Description
Location: Nairobi
About the Role A leading multinational is seeking a Marketing Manager to drive consumer demand and deliver business objectives for key power brands. You will translate business strategy into actionable marketing plans, lead demand creation, and champion a digital-first, social-first approach to brand building and consumer engagement. This role requires strong leadership, innovation, and the ability to deliver multi-year brand growth.
Key Responsibilities
- Develop and implement comprehensive brand marketing plans tailored to the market
- Lead demand creation agenda, fostering accountability, collaboration, and innovation
- Drive direct-to-consumer strategies and execute global brand innovations locally
- Ensure quality and consistency of execution across all consumer touchpoints
- Collaborate with cross-functional teams to develop impactful brand assets and content
- Lead digital marketing agenda, delivering engaging consumer experiences and campaigns
- Drive consumer insights, brand activation, and in-market experiential events
- Manage marketing budgets, track ROI, and optimise campaign spending
Qualifications & Experience
- 4+ years of proven experience in marketing/demand creation within consumer goods
- Strong expertise in digital marketing channels and tactics (social media, SEO, paid ads, influencer marketing, content marketing)
- Demonstrated success in strategic planning and execution of integrated marketing plans
- Experience collaborating with cross-functional teams (customer development, R&D, finance, agencies)
- Strong financial acumen and budget management experience
Skills
- Strategic thinking and demand generation expertise
- Brand building and storytelling capability
- Digital marketing mastery and e-commerce/D2C experience
- Strong interpersonal and collaboration skills
- Analytical mindset with proficiency in data-driven insights
- Budget optimisation and ROI tracking
- Leadership resilience and ability to inspire teams through change
How to Apply
Send your CV only to jobs@sheerlogicltd.com by 19th June 2026. Only shortlisted candidates will be contacted.