Job Description
About the Company:
Our Client is a leader in the East African energy market with a growing presence across the continent. The company provides comprehensive energy solutions and services to meet the diverse needs of individuals, businesses, and industries. We are committed to powering Africa’s future through innovative services, high-quality products, and reliable supply.
Our Client is now embarking on its next phase of growth to become a pan- African integrated energy player.
Job Purpose:
The CR & NFR Manager is responsible for driving the convenience retail and non-fuel business strategy in line with the Company’s objectives to diversify revenues. This role will focus on sales growth, expansion, and the development of new business opportunities for all the non-fuel categories within the organization. This includes overseeing the expansion of the business, identifying and implementing growth
opportunities, and ensuring that the company’s business strategies are aligned with its long-term objectives.
Key Responsibilities:
Strategic Planning and Sales Growth:
- Grow the ‘Spring’ and ‘Spring on the go’ convenience retailing business through both in-store and the e-commerce
- Identify appropriate product mixes and identify suitable suppliers to meet the requirements of the convenience retail stores and e-commerce
- Strengthen the offering at ‘Autobay’ service centers
- Develop and implement retail non-fuel business strategies aimed at optimizing the real estate while expanding the
- Analyze market trends and consumer behavior to identify business opportunities and growth areas.
- Collaborate with the Retail Manager to align station operations with the overall business
Business Development and Expansion:
- Identify new business opportunities, including partnerships, expansions, and new service offerings.
- Complement the efforts of the Retail Manager for the expansion of the retail network and non-retail
- Monitor and evaluate the effectiveness of new strategies and market initiatives.
Sales Performance Management:
- Develop sales targets and KPIs for convenience retail and non-fuel business
- Monitor sales performance and provide feedback and coaching to the teams to meet targets.
- Ensure the implementation of promotional strategies to drive foot traffic and
Customer Relations Management:
- Build and maintain strong relationships with key clients, partners, and
- Oversee customer loyalty programs and initiatives to enhance customer retention and satisfaction.
- Act as the point of contact for key accounts and corporate
- Financial and Market Analysis:
- Conduct financial and market analysis to assess the profitability and viability of potential new business
- Monitor financial performance and adjust strategies accordingly to meet sales growth and profitability
Reporting and Presentation:
- Prepare regular reports on business performance, sales growth, market trends, and expansion strategies.
- Present findings and recommendations to senior management and stakeholders.
Key Qualifications:
- Bachelor’s degree in business administration, Marketing, or related MBA
or equivalent is an advantage.
- Minimum of 7-10 years’ experience in retail management, business
development, or sales strategy.
- Proven track record in business strategy development and sales
- Strong negotiation, relationship-building, and communication
- Knowledge of retail and non-retail industry trends and market
Key Competencies:
- Strategic Thinking and Business Development
- Sales and Performance Management
- Market Analysis and Financial Acumen
- Customer Relationship Management
- Leadership and Negotiation Skills
How to Apply
Send your updated CV to recruitment@sheerlogicltd.com on or before 28/01/2025.
Kindly indicate the job title in the subject line: CONVENIENCE RETAIL AND NONE FUEL RETAIL MANAGER.
(Only shortlisted candidates will be contacted.)