Brand Marketing Manager ( 3 to 6 monthly renewable)
Job Description
JOB PURPOSE
As part of the Country Brand and Marketing team, design and deliver a consistent and compelling brand experience for clients, in line with the Country Brand & Marketing strategy, the Group Marketing strategy and Standard Bank brand architecture. Contribute to the creation of positive and memorable experiences that resonate with clients, employees, and other stakeholders and drive brand awareness, consideration and advocacy.
JOB FUNCTIONS
Essential Functions
- Fulfil CSI activities in Country, working closely with Group to ensure alignment to CSI strategy.
- Develop a deep understanding of the country’s business strategy to translate business requirements into event specifications and experiences.
- Develop and implement the sponsorship plan in country to ensure alignment to BU strategies as well as Group Brand and Marketing strategic aspirations
- Identify through research or consultation with stakeholders, Corporate Social Investment (CSI) projects, initiatives, and activities for the country to undertake in line with strategic aspirations, and oversee the delivery of these initiatives in line with Group frameworks.
- Oversee the country visual art assets and experiences in alignment with the Group Brand Experience strategy and visual arts blueprints.
- Conceptualize, develop and lead the delivery of product launches and other events in country ensuring that they are in line with business objectives, events guidelines and policies.
- Provide brand management guidance to the design and production of marketing and advertising campaign material by contracted suppliers to ensure that all concepts and artwork are developed in line with the brand and advertising principles and corporate identity guidelines.
- Develop and drive effective merchandise and promotional items in country to ensure that they are used to achieve maximum exposure and brand awareness.
- Partner with contracted agencies to support the development and execution of relevant brand experience initiatives
- Collect data and measure the effectiveness of all brand experience initiatives in Country to inform ROI and future spend.
QUALIFICATIONS
Education
- First Degree-Business Commerce, Marketing
Work Experience
- Experience in eventing and product launch, conceptualisation of the event through to execution, working with sponsorship campaigns, in a project environment, prioritising tasks, and meeting deadlines in a fast-paced environment. Exposure to Corporate Social Investment initiatives and experience working cross-functionally with teams to align marketing efforts with overall business goals.
- 5-7 years
Behavioral Competencies – Essential
| Behavioural Competency | Description |
| Generating Ideas | Is creative in producing ideas; assumes an original approach when generating ideas; adopts radical solutions |
| Developing Expertise | Is open to taking up learning opportunities; is quick in acquiring knowledge and skills; develops expertise by updating specialist knowledge. |
| Managing Tasks | Manages tasks by being organised and methodical; plans activities systematically; sets priorities for tasks |
| Meeting Timescales | Is target focused and meets deadlines; is punctual and keeps to schedule; is reliable in finishing tasks |
| Team Working | Works participatively with others; is democratic and encourages team contributions; collaboratively involves others in decision-making |
| Conveying Self-Confidence | Is self-assured and projects inner confidence; is confident and determines own future; values own contributions |
| Taking Action | Takes action to make things happen; uses initiative to start things up; shows drive and invests personal energy |
| Thinking Positively | Is optimistic and positive; recovers easily from setbacks and obstructions; is jovial and projects cheerfulness |
| Pursuing Goals | Strives to achieve outstanding results; is ambitious and acts with determination; persists through difficulties to achieve results |
| Embracing Change | Copes with change and variety; tolerates uncertainty and ambiguity; adapts to new challenges |
| Interacting with People | Is lively and projects enthusiasm; is talkative in making contact; is focused on interacting and networking with people |
| Showing Composure | Stays calm and relaxed during events; is not worried and tolerates stress levels; is composed in dealing with pressure |
TECHNICAL COMPETENCIES
| Competency | Level | Competency Description |
| Understanding of Financial Services | 1. Basic | The ability to understand how the financial services industry works as well as the players and the factors influencing the industry, understanding our business and operating model and the role of business in society. |
| Brand and Product Activations | 3. Seasoned | The ability to create opportunities for clients to engage with the company directly with the intent of creating an opportunity to promote our offerings. |
| Leveraging Events | 3. Seasoned | The ability to design and manage events to deliver against the marketing and communication objectives. |
| Leveraging Sponsorships | 3. Seasoned | The ability to source, evaluate, negotiate and activate sponsorship properties to effectively meet defined marketing objectives. |
| Creating Effective Branded Experiences | 3. Seasoned | The ability to use insights into consumer needs and expectations to develop multi-sensory brandexperiences by client contact point. |
| Data Driven Digital Marketing | 2. Proficient | The ability to use data, collected on our clients and? potential clients? in order, to deliver? personalised and contextually relevant messages in the right place and the right time. |
| Measuring Marketing and Communication | 2. Proficient | The ability to develop marketing and communication measurements and metrics to assess performanceagainst objectives, and to monitor and evaluate the effectiveness of these activities. |
| Target Audience Engagement | 2. Proficient | The ability to brief, manage the design of and implement effective target market engagement initiatives according to defined marketing or communication strategies and plans. |
| Analysing and Interpreting Information | 2. Proficient | The ability to understand and interpret a range of information and data in a way that gives meaning to marketing and communication and make it more effective. |
How to Apply
Send your updated CV to recruitment@sheerlogicltd.com on or before 10/05/2025.
Kindly indicate the job title in the subject line: BRAND MARKETING MANAGER
(Only shortlisted candidates will be contacted.)