bensonmuchiri98

·   Increasing brand visibility and sales performance by executing effective merchandising programs and promotions at point-of- sale.

·   Giving competition pulse in the division and updating the landscape weekly to my line manager, the Area Business development Manager and The Head of Emerging Channels.

·   Building strong relationships with key customers, resulting in increased loyalty and repeat business, while also providing accurate market information and reports to relevant marketing teams to inform decision-making.

·   Recruitment of more outlets into DMS and Distributor JP.

·   Ensuring that the pricing of all company products in trade is in line with the company’s pricing strategy.

·   Using available market data and both consumer and customer interactions to predict consumer patterns and preferences and reporting to the company.

·   Coming up with and implemented various market disruption exercises in my assigned territory.

·   Building and managing relations with Trade.

·   Ensuring the listing of innovations and focus brands in all segments.

·   Working with the division team on rapid response.

·   Ensuring that the right outlets hold the products the consumer wants, including innovations.

·   Giving the best in-store visibility and sales performance for the strategic brands, implemented promotions and created merchandising programs at the point of sale while making the best possible use of available resources and materials.

·   Ensuring outlets execution both across the entire distributor universe (both on-trade and Off-trade).