Edwin Karite Mathenge

Opened up more markets to drive maximum sales.
 Developed and executed territory sales strategies to achieve and exceed targets.
 Managed distributors, wholesalers, retailers, and key customers to drive sustainable growth.
 Developed and optimized Route-to-Market (RTM) strategies and territory coverage.
 Led, coached, and motivated sales teams to deliver performance targets.
 Monitored sales, stock levels, distribution, pricing, collections, and distributor profitability.
 Identified new business opportunities and expanded customer and market coverage.
 Monitored competitor activities, market trends, and customer needs.
 Ensured effective execution and product availability.
 Prepared sales forecasts, performance reports, and action plans.
 Built strong customer relationships while ensuring excellent service.
 Used sales and financial data to identify performance gaps and drive corrective action.

Developed and managed strong relationships with key customers, distributors, retailers,
and strategic accounts to drive sustainable sales growth.
Developed and implemented account-specific business plans to achieve sales volume,
revenue, distribution, and profitability targets.
Identified new business opportunities, expanded customer portfolios, and increased
product penetration within existing and potential accounts.
Managed Route-to-Market (RTM) execution by improving outlet coverage, product
availability, order generation, distribution efficiency, and market reach.
Analyzed sales performance, customer purchasing trends, distribution data, and market
intelligence to identify opportunities and address performance gaps.
Negotiated and executed customer-specific promotions, commercial initiatives, pricing
activities, merchandising, and product visibility programs.
Monitored customer stock levels, product availability, SKU performance, and
competitor activities to ensure effective market execution.
Conducted regular customer and market visits, resolved service challenges, and
provided solutions that strengthened customer satisfaction.

Offered transport service to corporate customers.
Customer relations management

Business assessments, proper security charge, chattels mortgage attachments, guarantor’s
engagement to facilitate loan issuance
Close monitoring of lent loans throughout the credit period.
Initiating loan recovery measures in overdue accounts to keep PAR below 5%
Account opening and deposit mobilization
Customer Service

Conducting extensive market research before commencing businesses and throughout the
business Life.
Preparing detailed business plans for businesses not to lose sight of set goals and objectives.
Group Lending
Loan Recoveries
Chamas onboarding
Account opening and deposit mobilization

Direct marketing and selling of services, i.e., sanitary disposal services, washroom
accessories services, pest control services, garbage collection.
Customer relationship Management
Installation of washroom accessories like soap, tissue, air freshener dispensers.
Pest survey and fumigation
Debt collection