jobk74

 Win and protect market share.
 Provide market intelligence to the business.
 Van sales.
 Propose and activate counter measures from threats. Either divisional or tactical.
 Outlet mapping.
 Support in fast tracking the roll out of Diageo one, The Bar and cycle brief activities.
 Listing of innovation and focus brands.
 Ensuring price and promotional activities/materials are well executed.

 Direct selling and developing trade by listing products and up stocking customers towards
achieving the set sales targets.
 Developing distributor sales crew through coaching and training.
 Negotiations.
 Enhancing visibility of key brands in selected outlets.
 New Brand Management.
 Sales Management.
 Reporting on competitors’ activities.
 Debt collection and management.
 Creating a liaison between the distributor, customer, consumer and KWAL.
 Overseeing BTL agencies to ensure effective execution of all planned activities.
 Giving trade insights on brand/sales activities.
 Advising the distributor in the distributor's purchase plans and sales forecast for total brand
portfolio against targets and standard stocks to ensure brand sufficiency in the territory

● Identifying opportunities and influencing the dealers to achieve the Picture of Success (Picos)
● Continuous tracking and reviewing the Right Execution Daily classification of outlets.
● Postering outlets with Generic and Price Postas.
● Ensuring a Share of Visible Inventory in Counters and Shelf Displays.
● Merchandising the Coke Coolers according to the appropriate planogram.
● Generating orders and ensuring they have been delivered to the customers.
● Opening new outlets.
● Enhancing customer preference through superior service.
● Ensuring better availability of the key distributors, wholesalers and direct sales.
● Ensuring customer comply with pricing of the products.

 Driving retail education to enhance brand advocacy in indirect distribution outlets.
 Supporting the distributors in driving Maximum recommended price for assorted brands.
 Reinforcing and expanding distribution of new products introduced in market to reach the
required numeric distribution.
 Distributing communication materials and ensuring visibility in trade.
 Doing caravan activations and trade forums to engage and excite trade.