kogonick

HEAD OF SALES AND MARKETING | UNIQUE FURNITURE KENYA (CATCHY ANTIQUE FURNITURE HOUSE LTD, NAIROBI) | 01/2021 – 07/2025
Responsibilities
Directed all sales initiatives, establishing clear objectives and performance metrics that align with the company’s strategic goals. Managed the sales pipeline and implemented effective forecasting techniques to drive sales growth.
Created and executed multi-faceted marketing campaigns encompassing digital marketing (SEO, PPC, social media), traditional advertising (print, outdoor), and in-store promotions, tailored to diverse customer segments.
Oversaw the entire product lifecycle from ideation to launch, including market research, pricing strategy, and positioning in the marketplace. Conducted regular competitor analysis to refine product offerings.
Developed and maintained robust relationships with clients through personalized service, regular feedback loops, and loyalty programs, resulting in high customer satisfaction and repeat business.
Provided structured training programs and mentorship for sales and marketing teams, fostering a culture of continuous improvement, accountability, and high performance.
Achievements
Achieved a 50% increase in annual sales, establishing the company as a leader in the furniture market through effective market penetration strategies.
Enhanced brand visibility by 40%, resulting in a significant boost in online engagement, inquiries, and customer feedback through targeted digital marketing efforts.
Maintained a 60% client retention rate, transforming first-time buyers into loyal customers by implementing personalized engagement strategies and loyalty initiatives.
Successfully launched 10 new product lines based on rigorous market research and consumer insights, contributing to a diversified portfolio and increased market coverage.
Increased team performance metrics by 25%, leading to improved employee satisfaction and reduced turnover rates as a result of enhanced training and development programs.

HEAD OF B2B SALES | MOKO/WATERYALE INVESTMENTS LTD, NAIROBI | 08/2019 – 06/2020
Responsibilities
Designed and implemented comprehensive B2B sales strategies to penetrate new business sectors, driving revenue growth and expanding market share.
Developed and nurtured relationships with major business clients, customizing solutions to meet their specific needs, and ensuring high levels of satisfaction and retention.
Established robust performance management systems to track KPIs and sales targets, ensuring alignment with organizational objectives and driving accountability within the sales team.
Conducted thorough market research and competitive analysis to identify emerging trends, potential opportunities, and threats, adapting strategies as necessary.
Worked closely with marketing teams to create and execute campaigns specifically targeting the B2B sector, resulting in enhanced brand positioning and lead generation.
Achievements
Increased client acquisition by 30% within one year, successfully tapping into new markets and expanding the company’s reach.
Boosted client retention and satisfaction scores by 50%, receiving positive feedback for service quality and responsiveness, which led to increased referrals and repeat business.
Developed three new service offerings based on comprehensive market insights, which not only met client demands but also diversified the company’s revenue streams.
Enhanced lead generation efforts, achieving a 35% increase in qualified leads and reducing the sales cycle duration through targeted marketing strategies.
Secured long-term contracts worth millions, solidifying the company’s reputation as a trusted partner in the industry.

Responsibilities
Provided strategic direction and leadership for the sales and marketing department, fostering a collaborative environment that encouraged innovation and high performance.
Developed and implemented integrated marketing campaigns utilizing a mix of digital and traditional media to enhance brand awareness and customer engagement.
Streamlined credit and customer support functions to ensure prompt issue resolution and enhance customer satisfaction, contributing to a positive client experience.
Developed and delivered comprehensive training programs designed to improve sales techniques, product knowledge, and customer service skills across teams.
Analyzed sales data and customer feedback to identify trends, inform strategic planning, and optimize resource allocation for maximum impact.
Achievements
Increased departmental efficiency and morale by 20%, leading to improved collaboration across teams and enhanced overall productivity.
Improved customer inquiries and leads by 35%, significantly boosting the company’s market presence and visibility through effective marketing initiatives.
Enhanced customer satisfaction ratings by 15%, leading to lower churn rates and higher customer lifetime value through improved support mechanisms.
Achieved an average of 150% of sales targets among staff, fostering a competitive yet supportive environment that encouraged personal and professional growth.
Optimized budget utilization and ROI on marketing spend through strategic planning and analysis, leading to increased profitability and operational efficiency.

Responsibilities
Managed daily sales operations, focusing on achieving revenue targets and optimizing sales processes for efficiency and effectiveness.
Initiated and implemented innovative marketing programs designed to enhance brand awareness and drive customer acquisition through various channels.
Assisted in managing credit processes, ensuring compliance with financial regulations and facilitating smooth transactions for customers.
Collaborated with marketing teams to develop high-quality promotional materials that effectively communicated product benefits and features.
Represented the company at trade shows and community events, enhancing brand visibility and networking opportunities with potential clients and partners.
Achievements
Achieved a 15% increase in sales over the previous year, contributing to the company’s overall growth and market presence through effective sales strategies.
Grew new customer acquisition by 25% through strategic marketing initiatives and community engagement efforts, establishing the brand in new territories.
Reduced processing times by 20%, improving cash flow management and operational efficiency, which resulted in better service delivery.
Increased leads generated by 30% through targeted promotional strategies at trade shows and community events, enhancing overall brand visibility and reach.
Strengthened relationships with local communities, resulting in a more robust customer base and increased brand loyalty through active engagement.

Responsibilities
Managed a portfolio of key accounts, ensuring high levels of service, satisfaction, and strategic alignment with client goals.
Developed tailored solutions for clients based on thorough needs assessments, market insights, and industry trends.
Worked closely with logistics, marketing, and product development teams to ensure seamless service delivery and timely resolution of client issues.
Monitored account performance metrics, providing regular reports to senior management on growth opportunities, risks, and overall account health.
Conducted regular business reviews with key clients to assess satisfaction levels and identify areas for improvement and growth.
Achievements
Increased customer lifetime value by achieving a 40% growth in account renewals, significantly enhancing the stability of revenue streams for the company.
Improved Net Promoter Score (NPS) by 30%, indicating higher customer satisfaction and loyalty, which translated into positive word-of-mouth and referrals.
Facilitated contract expansions through proactive business reviews, identifying new opportunities for collaboration and project development that benefitted both parties.
Developed a comprehensive understanding of industry trends and competitor activities, positioning the company as a market leader and innovator in the sector.