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• Create comprehensive marketing strategies that align with the company's goals and objectives for the country market. • Ensure consistent brand messaging and positioning across all marketing channels and campaigns. Develop brand guidelines and oversee their implementation in all communication materials. • Plan and execute advertising campaigns across various channels such as television, radio, print, online, and social media. Monitor campaign performance and adjust strategies as needed to optimize results. • Cultivate relationships with media outlets, journalists, and industry influencers to generate positive press coverage and manage the company's reputation. Develop and distribute press releases, organize press events, and handle media inquiries. • Plan and coordinate events such as product launches, trade shows, and customer appreciation events. Manage all aspects of event planning, including budgeting, logistics, and promotion. • Conduct market research to identify emerging trends, customer preferences, and competitive threats. Analyze market data and consumer insights to inform marketing strategies and decision-making. • Develop annual marketing budgets and allocate resources effectively to maximize ROI. Monitor expenses and track performance against budgetary goals. • Implement and manage CRM systems to effectively track and analyze customer interactions, preferences, and behaviours. Use CRM data to personalize marketing communications and improve customer engagement. Key Achievements • Successfully executed marketing campaigns that resulted in a measurable increase in brand awareness for mobius by 70% in the first quatre of joining the business. • Implemented lead generation strategies that resulted in a significant increase in qualified leads for the sales team. • Developed and implemented customer engagement initiatives that fostered stronger relationships with existing customers.

• Developed strategies to enhance the overall customer experience across various touchpoints. • Developed and implemented corporate communication strategies to enhance the company's reputation and brand image. • Developed internal communication strategies to ensure employees are informed and engaged. • Ensure compliance with legal and regulatory requirements related to customer data privacy, advertising standards, etc. Implemented cost-saving measures and process improvements within the marketing department that resulted in improved efficiency and optimized marketing spend. • Successfully expanded into new markets or segments through targeted marketing initiatives and market research.

• Developing and implementing integrated marketing and communication strategies to promote Keroche’s Breweries brands and products. • Managing advertising campaigns across various media channels including print, digital, social media, and television. • Creating compelling content for marketing materials, press releases, newsletters, and website updates. • Collaborating with cross-functional teams including sales, product development, and operations to ensure alignment of messaging and branding initiatives. • Building and maintaining relationships with media outlets, influencers, and key stakeholders. • Planning and executing events such as product launches, sponsorships, and promotional activities. • Monitoring and evaluating the performance of marketing campaigns using metrics and analytics tools. • Managing budgets and resources effectively to achieve marketing and communication goals. • Ensuring compliance with regulatory requirements and industry standards in all marketing and communication activities. Key Achievements • Successfully launched a new product for Keroche – The Executive Still Water resulting in a significant increase in sales and market share post launch. • Implementing a targeted marketing campaign for rebrand of KB Lager that drove engagement and generated a high return on investment (ROI) by 70%. • Successfully rebranded Crescent whisky, vodka, and brandy therefore enhanced Keroche’s reputation and brand image. • Increasing brand awareness and customer loyalty through innovative marketing strategies and initiatives. • Winning industry awards and accolades for marketing campaigns and communication efforts. • Improving internal communication processes and collaboration among different departments within the organization. • Successfully managing crisis communication situations and maintaining brand reputation during challenging times.

• Presented news content with clarity, professionalism, and authenticity, ensuring accurate delivery of information to viewers. • Covered breaking news events, conducted on-the-ground reporting, and provide live updates to keep viewers informed and engaged. • Conducted live interviews with newsmakers, experts, and community members to gather insights and perspectives on relevant topics. • Participated in editorial meetings to discuss coverage priorities, story assignments, and strategic initiatives, collaborating with producers, editors, and other team members. • Develop and maintain a network of sources to stay ahead of news developments and uncover exclusive stories.