shirleymuchira
About Candidate
As a New Product Development (NPD) and Brand Marketing Trainee, I support cross-functional initiatives from idea generation to product launch. My role bridges innovation and execution by assisting in product research, concept development, packaging design, market analysis, and brand communication. I contribute to project timelines, coordinate with suppliers and internal teams, and ensure brand consistency across all touchpoints.
Location
Education
Bachelor of Commerce
Diploma in Business Management
Work & Experience
As an NPD and Brand Management Trainee, I support the development and execution of new product and brand strategies. My role involves conducting market research, assisting with idea testing, coordinating product launches, and contributing to brand positioning and marketing activities to drive growth and visibility.
My experience in Customer Experience and Sales Support strengthened my understanding of consumer needs and behaviour. By handling customer feedback, resolving issues, and supporting the sales process, I gained insight into what drives satisfaction and loyalty, knowledge I now apply to developing products and brand strategies that truly connect with target audiences
As an Assistant Stock Accountant, I managed inventory records, tracked stock movements, and supported financial reporting. This experience gave me a strong foundation in data accuracy, attention to detail, and supply chain awareness skills that I now apply in NPD and Brand Management to ensure product planning, launches, and brand strategies are backed by reliable insights and smooth operations
