shirley Njoki Muchira

• Coordinated end-to-end launch execution with 3-month time-to-market from NPD approval, improving speed and commercial responsiveness. • Led development and rollout of GTM plans and sales enablement tools, contributing to 98% on-time launch execution across priority SKUs. • Delivered structured training and communication to sales teams, improving internal sales alignment and product adoption readiness. • Maintained strong cross-functional stakeholder engagement, achieving 85% internal sales satisfaction (NPS target alignment)

• Led packaging rebrands for 200+ SKUs, improving brand consistency across 10+ product categories for both plastic and paper packaging lines. • Streamlined cross-functional workflows by ensuring alignment across design, sales, procurement, and production teams, improving on-time asset delivery to 95%. • Coordinated development and rollout of trade marketing assets (FSUs) for 100+ SKUs, strengthening retail visibility and shelf standout. • Delivered weekly brand and campaign performance reports, enabling faster decision-making and improving promotional execution efficiency. • Contributed to the launch of 3 biodegradable SKUs through market research, packaging development, and cross-functional coordination.

• Developed and delivered sales presentations and product demos, strengthening client relationships and trust. • Supported onboarding of new clients, contributing to repeat orders and higher satisfaction levels. • Collaborated with sales and marketing teams, building early experience in campaign alignment and cross-functional coordination.