Brand Management & Marketing Assistant (80k)

May 5, 2026
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Job Description

Role Purpose

The Brand Management & Marketing Assistant supports the Brand Manager in executing brand plans for food products. The role involves coordinating campaigns, managing brand assets, supporting innovation/renovation projects, tracking performance, and ensuring excellent execution across consumer touchpoints and in-store.

Key Responsibilities

1. Brand Plan & Campaign Coordination

  • Assist in developing and tracking the annual brand plan and activity calendar.
  • Coordinate campaign execution across digital, in-store, OOH, radio/TV channels.
  • Maintain and distribute brand assets ensuring consistency and compliance.

2. Consumer, Shopper & Category Insights

  • Consolidate market, consumer, and shopper insights from research and field teams.
  • Track category trends (pricing, promotions, competitors, NPD) and summarize implications.
  • Maintain insights repository and support preparation of briefs/presentations.

3. Innovation, Renovation & Packaging Support

  • Coordinate inputs and deliverables for innovation/renovation projects across cross-functional teams.
  • Manage packaging and artwork development, approvals, and version control.
  • Ensure product information accuracy in line with regulatory requirements.

4. In-Market Activation & Agency Coordination

  • Liaise with agencies/vendors to deliver campaigns on time, on budget, and to brand standards.
  • Support activations and product launches (sampling, roadshows, POS rollout).
  • Collaborate with Sales teams to ensure strong in-store execution.

5. Marketing Operations & Budget Administration

  • Raise and track purchase orders, goods receipts, and invoices.
  • Maintain organized brand documentation (briefs, artwork, quotations, reviews).
  • Support meeting management: scheduling, agendas, minutes, and follow-ups.

6. Performance Tracking & Reporting

  • Compile monthly brand performance dashboards (sales, market share, distribution, digital KPIs).
  • Support post-campaign evaluations and document recommendations.
  • Ensure data accuracy and timely reporting across stakeholders.

Qualifications

  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • 1–2 years’ experience (or strong internship experience) in brand/FMCG marketing, trade marketing, or agency support.
  • Experience in campaign execution and working with agencies/vendors is an advantage.
  • Strong coordination and project management skills.
  • Excellent written and verbal communication.
  • Analytical mindset with proficiency in MS Excel (Power BI is an advantage).
  • High attention to detail and compliance with brand guidelines.
  • Collaborative team player with strong interpersonal skills.
  • Creative, proactive, and adaptable in a fast-paced FMCG environment.

How to Apply

Send your CV to talentsourcing@sheerlogicltd.com by 10th May 2026. Indicate the job title.