Regional Business Manager – Rwanda & Uganda

November 2, 2026
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Job Description

Location: Kampala/Kigali

Our client, a leading retail organisation with operations across East Africa, is seeking an experienced and commercially driven Regional Business Manager to oversee its business operations in Uganda and Rwanda.

The successful candidate will provide strategic and operational leadership across multiple retail outlets, drive market growth, strengthen customer engagement, develop high-performing teams and ensure sustainable business profitability across the two markets.

KEY RESPONSIBILITIES

1. Business Strategy and Commercial Performance

  • Develop and implement country-specific business strategies aligned with overall organisational objectives.
  • Drive sales growth, profitability, margin improvement and effective cost management across both markets.
  • Develop and execute quarterly business plans, monitor performance and implement corrective actions where necessary.
  • Identify market opportunities, evaluate business performance and recommend strategies for sustainable growth.

2. Market Development and Customer Experience

  • Conduct market research and gather customer insights to understand consumer preferences, shopping behaviour and market trends.
  • Develop market-specific product and customer experience strategies.
  • Drive brand awareness and market positioning through strategic partnerships, influencer engagements and community initiatives.
  • Identify opportunities to strengthen customer loyalty, digital engagement and e-commerce performance.

3. Leadership and People Management

  • Provide leadership and direction to Store Managers and retail teams across Uganda and Rwanda.
  • Build a high-performing workforce through coaching, mentoring and performance management.
  • Work closely with HR to strengthen recruitment, employee engagement, retention, succession planning and talent development.
  • Foster a customer-focused and performance-driven organisational culture.

4. Retail Operations and Customer Experience

  • Ensure consistent operational standards and excellent customer service across all retail outlets.
  • Conduct regular store visits to monitor performance, identify operational challenges and ensure compliance with established standards.
  • Address customer concerns and operational issues while driving continuous improvement.
  • Ensure effective stock management, product availability, inventory accuracy and shrinkage control.

5. Business Expansion and Growth

  • Identify and evaluate opportunities for business expansion in Uganda and Rwanda.
  • Lead the planning and execution of new store openings in collaboration with relevant internal stakeholders.
  • Develop business cases and investment proposals for potential expansion opportunities.
  • Monitor the performance of new outlets against approved business plans and financial targets.

6. Stakeholder Management and Compliance

  • Establish and maintain strong relationships with landlords, regulatory authorities, business associations, suppliers and other strategic partners.
  • Represent the organisation in relevant business and industry engagements.
  • Ensure adherence to applicable regulatory requirements, internal policies and operational controls.
  • Identify potential business risks and ensure timely escalation and resolution.

QUALIFICATIONS

  • Bachelor’s degree in Business Administration, Commerce, Marketing, Retail Management or a related field.
  • At least 7 years’ experience in retail or commercial management, with a minimum of 3 years in a leadership role overseeing multiple retail outlets or managing a country/market profit and loss account.
  • Demonstrated experience developing and implementing business strategies and driving commercial performance across multiple locations.
  • Strong understanding of the Uganda and Rwanda retail markets, including consumer behaviour, market dynamics and business operating environments.
  • Proven experience in customer engagement, market development, strategic partnerships and business expansion.
  • Demonstrated ability to lead, develop and manage geographically dispersed teams.
  • Strong financial acumen, business analysis and performance management skills.
  • Proficiency in ERP systems and business reporting tools.

HOW TO APPLY

Send your CV to jobs@sherlogicltd.com by 6th November 2026. Indicate the job title.