Regional Consumer Insights & Brand Growth Manager – East Africa & West Africa (Foods)-350k
Job Description
Location: Nairobi, Kenya
Employment Type: Full-Time
Are you passionate about uncovering consumer insights, building powerful brands, and driving business growth through data-driven decision-making?
This is an exciting opportunity to work at the heart of brand strategy, helping shape innovation, elevate consumer experiences, and unlock growth opportunities across multiple markets.
About the Role
As the Regional Consumer Insights & Brand Growth Manager, you will serve as a strategic partner to brand teams by translating complex consumer, shopper, and market data into actionable growth opportunities.
You will lead brand-building analytics, innovation research, media optimization, and insight generation that strengthen brand love and drive long-term business performance.
You will work across multiple business groups and collaborate closely with Marketing, Customer Development, R&D, Finance, and leadership teams to deliver breakthrough insights and impactful business decisions.
Responsibilities
- Lead analytics on brand health, brand power, and consumer behavior to support medium- and long-term brand growth
- Integrate multiple data sources such as brand studies, social listening, search insights, market trends, and primary research to drive innovation pipelines
- Support innovation and renovation projects from ideation and co-creation to final testing and launch
- Develop compelling customer growth stories for new product innovations
- Lead priority research initiatives including product launch evaluations and post-launch effectiveness studies
- Identify disruptive consumer insights and emerging trends to fuel innovation and brand-building strategies
- Design cost-effective research programs and scale agile research methods and tools
- Partner with cross-functional teams to ensure insight-led decision making across the business
Requirements
- Bachelor’s degree in Business, Economics, Marketing, or a related field
- Minimum 3 years of experience in Consumer Insights, Analytics, Brand Management, Commercial Development, Finance, or related functions
- Strong analytical capability with confidence in working with data and numbers
- Excellent storytelling and presentation skills with the ability to influence senior stakeholders
- Strong business acumen and understanding of marketing principles
- Ability to work independently, prioritize effectively, and manage multiple projects
Key Skills
- Consumer & market research
- Brand strategy and brand building
- Innovation and renovation excellence
- Data interpretation and insight generation
- Social listening and search insights
- Marketing effectiveness measurement
- Content optimization and media performance analysis
- Creative problem solving
- Stakeholder management and cross-functional collaboration
How to Apply
Send your updated CV to talentsourcing@sheerlogicltd.com by 6th May 2026. Indicate the job title.