Rwanda Sales Representative (Rwf 1,138,350)

Job Description

Location: Rwanda

Our client, a leading organisation in the consumer durables and home appliances industry, is seeking to recruit a commercially driven Sales Representative to drive business growth and strengthen distributor performance in Rwanda.

The successful candidate will be responsible for growing sales through the appointed distributor, improving retail coverage, managing distributor inventory, developing the B2B channel and driving the productivity of the distributor’s sales team.

Responsibilities

• Develop and execute sales and route-to-market strategies to achieve agreed distributor sales targets.
• Drive secondary sales (sell-out) by setting, cascading and monitoring targets across the distributor’s sales team, territories and channels.
• Monitor distributor stock levels, stock cover and ageing to ensure healthy inventory management and minimise overstocking and stock-outs.
• Identify slow-moving and ageing stock and implement corrective measures, including promotions, redistribution and targeted sales initiatives.
• Expand retail distribution by identifying and onboarding new productive outlets and growing purchase frequency among existing customers.
• Develop the B2B and institutional sales channel, identifying business opportunities and managing prospects from acquisition through to closure.
• Set sales routes, territories, journey plans and targets for the distributor’s sales representatives.
• Coach and support the distributor’s sales team to improve productivity, product knowledge and overall sales performance.
• Drive the right product assortment across categories and price segments to maximise sales and profitability.
• Coordinate trade promotions, product campaigns and demand-generation activities.
• Prepare sales forecasts and submit accurate and timely reports on sales performance, stock levels, market trends and competitor activities.
• Build and maintain strong relationships with the distributor, retailers, institutional customers and other key stakeholders.

Qualifications

• Diploma or Bachelor’s degree in Business Administration, Commerce, Marketing or a related field.
• At least 2–4 years’ experience in sales within the white goods, consumer durables or FMCG industry.
• Demonstrated experience in distributor management, secondary sales and channel development.
• Experience supervising, coordinating or managing a sales team.
• Proven understanding of inventory management, stock cover, stock ageing and product assortment.
• Experience in B2B, institutional or project sales will be an added advantage.
• Good understanding of Rwanda’s retail and distribution landscape.

• Strong sales planning, execution and negotiation skills.
• Distributor and channel management.
• Inventory and stock management.
• Business development and account management.
• Sales team coaching and performance management.
• Strong analytical, reporting and forecasting skills.
• Excellent interpersonal and relationship management skills.
• Results-oriented, proactive and commercially astute.
• Ability to work independently with a strong field presence.

How to Apply

Send your cv to jobs@sheerlogicltd.com by 9^th October 2026.