Sarah Wanjira
About Candidate
A seasoned sales and marketing professional with over 10 years of experience in the FMCG category. Enthusiastic with a strong track record in delivering of sales targets with solid experience and competencies in route to market, customer development trade marketing execution, consumer activation, effective management of the distributor channels.
Highly effective in incorporating creative leadership skills to achieve business and organizational growth and efficiency. Proven ability to successfully multi-task in a dynamic, face-paced environment to complete work efficiently and on time.
I combine sales leadership with strong finance acumen. I actively manage branch budgets, monitor revenue and costs & perform data analysis to identify growth opportunities and cost saving areas. My financial insight has contributed to improved efficiency, better cash management and increased profitability. I am highly proficient in Excel and financial reporting.
Location
Education
I attained a second-class honors upper division
I attained a CPA part 1,2 & 3 certificate as well as ATD certificate
I attained a C+
Work & Experience
-Establishing, developing and maintaining business relationship with customers. -Monitoring competition by gathering current marketplace information on pricing, products and services, delivery schedules and merchandising techniques -Submission of daily performance report to the head of the sales department. -Recruit outlets to the Diageo one platform and make a follow-up to ensure they are consistent. -Daily stock and cash reconciliation.
• Ensuring Alignment of route coverage with RCS8 requirement per tool. • Driving efficient cycle activities management • Share weekly attendance, Branch minutes, security report and any other report that the team may deem fit. • Record management-keep an up to date and proper records • Continuous assessment of the staff capability and communication of any gap. • Ensuring that communication reaches the staff as intended and that management gets feedback from the employees. • Managing branch petty cash, ensuring all expenditure are posted daily to the correct expenditure accounts and submitting a report to finance department daily. Product freshness management by ensuring all staff understand product codes. • Maintaining an updated stock journal record for accountability of stocks. • Offloading stocks from BAT/main warehouse. • Conducting weekly route(s) accompaniments to identify execution gaps, coach and address challenges faced by DR(S) and customers/business partners. • Preparing the branch business plan, sales forecast, route targets, implementation and review plans.
. To deliver volumes and revenue growth from outlets by following the planned call and executing all planned initiatives. . Achieve set monthly sales volume targets as per plan and product mix . Ensure timely collections to achieve volumes . Ensure achievement of monthly revenue targets as per plan . Ensure all products are displayed and priced as per required standard .POSM placement and merchandising complies to set standards . Generate primary sales orders. . Manage secondary sales from distributors and wholesalers. . Ensure product availability in retail as per journey plans. . Maintain standards as per client’s guidelines . Prospecting & Listing . Manage handover process of new outlets to the distributor/wholesaler . Maintain outlet database within the distributor area . Daily & Weekly sell-out and stock reports . Weekly competitor report .Maintain quality standards as per set standards . Ensure retail awareness on client’s quality standards . Manage non-conforming product in trade . Timely reporting on all quality issues
